Catrion
Brand Guideline
Brand
Narrative
From our origins in inflight catering, we’ve grown into an organization of multiple offerings, ranging across diverse types of catering, services and sectors. But whatever we do and wherever we go, we are always united around a clear purpose: to turn our unmatchable expertise, scale and capabilities into a unique services brand…
Cares
Cares that our customers receive levels of quality, speed, flexibility and passion they cannot find elsewhere.
Cares that people have a superb, reliable and safe experience as a result of our services; an experience that evokes happiness, enjoyment and well-being. These are always our ultimate aims.
Cares that our innovative solutions, attention to detail, and committed team all help towards a better and more sustainable future for all.
Committed
to Care
What we put in
Passion.
Reliability.
Promise.
What we put in
Quality.
Enjoyment.
Sustainability.
Brand
Narrative
Smart.
We do far more than just deliver. We are proactive, sharp and innovative, always looking to push both our business and our sector further in new, intelligent ways.
Responsible
We are open, honest and reliable, and take our role in the world seriously, across social, environmental and health & safety impacts. Our people aren’t just here to work, they’re here to care.
Passionate
The heart of our business is ensuring pleasure; through food, experiences, moments, products and more. We are like hosts; welcoming, considerate and committed to people’s enjoyment..
Versatile.
As a business, we use our foundations in inflight catering to create synergies, solutions and scale that no-one else can. This agile outlook is shared by our people too.
Brand
Narrative
Brand Vision,
Mission and Values
Vision
To be the global caterer and support services provider of choice for public and private organizations, across travel, tourism, sport, and events.
Mission
Grounded in our Saudi heritage of hospitality, Catrion is committed to offering the finest in catering, travel, events, and support services. We strive to be a center of excellence in delivering innovative and sustainable services to our clients.
Values
Reliable • Smart • Sustainable • Committed Passionate • Caring
